Marketers, it's time to familiarize yourselves with your client and their industry. Download the Marketing Mix Worksheet and then your firm should examine the following:
Starbucks Company Background
Starbucks Marketing Strategies
1. Unique Selling Proposition: How does Starbucks differentiate themselves from competitors?
2. Social Responsibility: How does Starbucks incorporate sustainability and social responsibility in its strategies?
3. Brand: Starbucks' success strategy can be illustrated in the Mind Map listed below. The diagram illustrates Starbucks' product offerings and breaks down staff and partner commitment that supports high quality service through atmosphere and customer feedback. How does your target market identify with the Starbucks' branding?
Next, your group is to complete the Target Market Identification step.